Alexa von Tobel is the founder and CEO of which she has been developing and growing since 2006. LearnVest is the leading personal finance and lifestyle website that brings financial literacy to women. Since launching LearnVest, Alexa has been widely quoted as a personal finance expert and entrepreneur in top tier business and consumer publications including: New York Times, The Wall Street Journal, New York Post, BusinessWeek, and Forbes Woman.

In this particular TedTalk, Alexa discusses her five money principles:

  1. Follow a budget and live beneath your means
  2. Be debt free and pay your cards in full
  3. Have an emergency savings account
  4. Negotiate for a higher salary
  5. Save for your future retirement

She does so by providing her audience with a specific yet relatable story that hinges on the idea of smart and strategic saving. Alexa believes that if we utilize her tips, we will be able to prepare ourselves for a long, fruitful, and secure future.